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MDM640: Measuring Design Effectiveness

Connecting/Synthesizing/Transforming This month’s course required an understanding of what constitutes an effective design solution and the ways in which its efficacy can be uncovered. For these purposes, Ken and Jennifer O’Grady’s Design Currency and A Designer’s Research Manual, along with  If a design solution is to be considered successful, it is required to satisfy a user’s basic needs (Lidwell […]

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MDM650: Multi-Platform Delivery

Connecting/Synthesizing/Transforming Coursework for this month required research into various aspects and elements for successful logo design. For these reasons, David Airey’s book Logo Design Love and brand designer and strategist Jacob Cass’s article regarding logo design considerations were used to help guide the process. When discussing the things a designer should consider when developing a logo for […]