Week 4 Connecting/Synthesizing/Transforming The core takeaways from this month’s research and coursework were the power of storytelling and its role in design, the fundamentals of animation, and motion design as a communication device. Although research into each of these concepts were done during separate weeks throughout the month, it quickly became apparent how connected they […]
Process, Documentation, and Evaluation Connecting/Synthesizing/Transforming A key component of this month’s course was the need to develop empathy with the target audience in regard to our chosen brand location. An Empathy Map was created as a result of information gathered throughout week two. This required research as to effective ways that needs, concerns, and feelings […]
Course Reflections and Project Documentation Admittedly, Effective Copywriting was a course that initially presented itself as very intimidating. With a background essentially devoid of any real writing experience, I knew careful attention would need to be paid to research and properly absorbing the information offered in the course resources. The main component of this course […]
Course Reflections and Project Documentation The Brand Development course has been very demanding and beneficial for a number of reasons. The most important takeaway for me was my understanding of what a brand encompasses as a whole. This was referenced in last month’s course, but real synthesis of this concept and the process of developing […]
Course Reflection When presented with the challenge of designing a logo for the city of Kyoto, Japan, the initial phase, as visualized in the “above” diagram from A Designer’s Research Manual (O’Grady & O’Grady, 2009, p. 68), was focused on gathering a plethora of resources and performing comprehensive research into the city’s geography, traditions, and […]